Sam Keung, received his MA from the School of Arts, Design, Media & Culture, University of Sunderland in United Kingdom with full fee scholarship, and his Media Design Higher Diploma from School of Design, the Hong Kong Polytechnic University in Hong Kong.

His photography was highly appreciated as seen in the championship of National Geographic International Photo Competition and the HKDA Design Asia Awards.

As a visual designer, He enjoy cross-disciplined creations such as graphics, photography, video and motion images. His experimental video was once selected as one of the episodes in the programme "Creative Platform" in Radio Television Hong Kong. He worked as a visual producer in the Creative Imaging Department in Television Broadcasts Limited. His responsibilities of producing on-air promos, graphic design in on-air branding, 2D motion graphics and visual effects have further refined his skills on mastering visual arts.